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One look at the comments section of an April column on digital marketing in TechCrunch, and it becomes obvious that contributor Samuel Scott, the marketing and communications director for data analytics software firm Logz.io, pushed a few hot buttons with his take on marketing tech.
Scott argues for a back-to-basics approach to marketing that roots digital strategies firmly in old-school tradition and PR principles. He calls out the communications industry for its reliance on “an echo chamber of meaningless buzzwords” in a piece now shared nearly 16,000 times, with more than 140 comments from...
Data persistence has a way of sneaking up on developers. You start out with a simple, straightforward database that can functionally hold the data you’re working with and the data you need to work with later. But as your needs change, you start to modify it here and there, until it becomes a brittle tangle of tables and keys and indexes. You need something more dynamic, but you need to retain the ability to retrieve your persistent data. Now, you’re miles from where you started, and staring down the possibility of having to adopt a whole new system. That persistent data is fundamental to nearl...
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services.
Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more sustainable API approaches and fewer monolithic development and deployment models.
More is being required today of network infrastructure than ever before, due in part to the changing latency and bandwidth needs of modern applications. Wide area networks (“WANs”) are feeling the pressure, especially those that use many technologies from different services providers, are geographically diverse and are stretched to the limit by increased video and cloud app usage.
In view of these challenges, hybrid WAN architectures with advanced application-level traffic routing are of particular interest. They combine the reliability of private lines for critical business applications wit...
As we have seen the growth in security challenges across the organization, we have also seen the growth in security spending and number of products that an enterprise buys. But have we, as an industry, been able to show that we are better off or worse? There is no clear yardstick to measure if a certain security product is making an enterprise more secure and if it I delivering the ROI that it promised. How do we get out of this FUD (fear, uncertainty and doubt) driven spending and get to a point where we measure impact based on risk and assess value more objectively.
Small teams are more effective. The general agreement is that anything from 5 to 12 is the 'right' small. But of course small teams will also have 'small' throughput - relatively speaking. So if your demand is X and the throughput of a small team is X/10, you probably need 10 teams to meet that demand. But more teams also mean more effort to coordinate and align their efforts in the same direction. So, the challenge is how to harness the power of small teams and yet orchestrate multiples of them to get higher throughput.
In the context of enterprise Agile, this is very critical.
A BriefingsDirect IT market analysis discussion explores customer impacts to the global storage market now that the $67 billion Dell-EMC merger deal appears imminent.
A massive and complex financing apparatus, largely built on private equity debt, undergirds the deal, with privately held Dell taking over the publicly traded EMC and VMware federation. This largest IT vendor deal ever is expected to close sometime between now and October 2016.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body?
In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wearables, IoT and predictive analytics on health and the consumer. At the end of this presentation, th...
Internet of Things (IoT), hybrid cloud services, mobile-first, and DevOps are increasing the demands and complexity of the overall development process.
Key factors to improving both development speed and security despite these new challenges include new levels of collaboration and communication across formerly disparate teams -- from those who design, to coders, to testers, and on to continuous monitoring throughout operations. The result is security being integrated into software design, even as the pressure builds to bring more apps to market faster.
SAP Ariba offers new ways for small businesses to make and manage the connections that matter to them most using cloud-based networks to bring intelligent buying and digital business benefits to any type of company.
The next BriefingsDirect technology innovation thought leadership discussion examines new ways for small businesses to make and manage the connections that matter to them most using cloud-based networks to bring intelligent buying and digital business benefits to any type of company.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore.
This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the need to find a platform (solution) that is capable of quickly and easily managing all of these comp...
Incumbent storage vendors such as EMC, Netapp, and Nutanix have built their rich code base on the block layer. This means that the only viable option to use Persistent Memory as a storage tier is to wrap it up with an abstraction layer that will present it as a block device.
It’s a well-known adage, ‘Don’t throw the baby out with the bath water’. These days we generally don’t toss our bathwater out the window, nor do we make a baby take the last bath – but we should probably still heed this advice. Especially when we consider adopting and transitioning to new technologies.
Another of the main foundations of the AT&T Domain 2.0 program is the ‘DCAE’ framework: Data Collection, Analytics and Events. In short their Big Data platform for enabling smart management.
“In the D2 vision, virtualized functions across various layers of functionality are expected to be instantiated in a significantly dynamic manner that requires the ability to provide real-time responses to actionable events from virtualized resources, ECOMP applications, as well as requests from customers, AT&T partners and other providers.
The cloud provides two major advantages to load and performance procedures that help testing teams better model realistic behavior: instant infrastructure and geographic location. Cloud-based load testing also lowers the total cost of ownership, increases flexibility and allows testers to understand the impact of third-party components. So you’re sold on using the cloud; here’s what you should look for in a cloud-based load testing solution.
Join Us at the Javits Convention Center in New York, New York, June 7-9
Cloud computing software is eating the world, and each day is bringing new developments in this world.
Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and Infrastructure as a Service.
Big Data | Analytics and the emerging Internet of Things (IoT) are driving exponentially increased demands on datacenters and developers alike, as we cross the zettabyte horizon this year.
Containers and microservices are now part of every PaaS conversation, and IaaS providers are increasingly competing for platform customers.
WebRTC continues to reform web communications, and DevOps is pushing its way into an enterprise IT world that is increasingly agile, lean, and continuous.
Through all this, Cloud Expo remains the single independent event where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.
Only Cloud Expo brings together all this in a single location:
• Cloud Computing
• Big Data | Analytics
• Internet of Things
• Containers | Microservices
Cloud computing budgets worldwide are reaching into the hundreds of billions of dollars, and no organization can survive long without some sort of cloud migration strategy. Each month brings new announcements, use cases, and success stories.
Cloud Expo offers the world's most comprehensive selection of technical and strategic Industry Keynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floor features 100+ exhibitors offering specific solutions and comprehensive strategies.
The floor also features a Demo Theater that give delegates the opportunity to get even closer to the technology they want to see and the people who offer it.
Attend Cloud Expo. Create your own custom experience. Learn the latest from the world's best technologists. Talk to the vendors you are considering, and put them to the test.