|By PR Newswire||
|January 22, 2013 06:00 AM EST||
NEW YORK, Jan. 22, 2013 /PRNewswire-iReach/ -- U.S. News and World Report recently published a list of ten things college seniors can do to prepare for entering the job market—and several of the items on the list pertained to online reputation management. According to ReputationChanger.com, the world's foremost online reputation management agency, this is hardly a surprise. In a new statement to the press, ReputationChanger.com reviews the advice in the U.S. News article, and explains the significance of online reputation repair to college students, and in particular college seniors.
"If you are a college senior, then you are probably preparing to begin your quest for employment in earnest, assuming you have not done so already," says ReputationChanger.com CEO Cliff Stein in the company's recent comment to the press. "What every college senior should know is that, in today's world, recruiters and employers are inundated with countless resumes, and they are constantly looking for ways to weed out unqualified applicants, quickly and easily. In many cases, this means turning to Google, Bing, Facebook, or Twitter."
Indeed, Stein says that ReputationChanger.com reviews online reputation statistics on a regular basis, and has found that as many as 40 percent of all recruiters and hiring managers conduct online searches before making any hires. "If your online reputation is less than stellar—if, perhaps, your Facebook profile is covered in embarrassing photos or in profanities—it could cost you a job interview," he affirms.
For this reason, Stein says, college students should engage in online reputation management—beginning with online reputation monitoring. "The first step is to make sure you know exactly what is out there about you," he says. "This means doing a search on Google, Yahoo, or Bing, as well as on your favorite social media platforms. Search for your name, and see if any slovenly photos or sketchy personal details emerge."
From there, Stein says, many of the tips offered by U.S. News are powerful forms of online reputation management. For example, Stein says that the tip to create a LinkedIn profile is one that every college senior should follow. "Defending your online reputation means building plenty of positive online assets—and a LinkedIn page is a great beginning!"
Stein also agrees with the tip to use social media as professionally as possible. "When you are looking for work, your Facebook page is the last place in the world that you want to post frat party photos or other potential sources of embarrassment," says Stein. "Using some discretion is advised—as is ensuring that you know what kinds of privacy settings you have on all of your social media accounts."
Stein says that there are still further steps college seniors can take. "In addition to a LinkedIn page and a clean, professional Facebook account, there are other online assets that can be created, for the purpose of online reputation defense," he explains. "Start with a good personal blog—one that you keep clean and non-controversial, of course!"
The CEO concludes by saying that, for college students who have already had their online reputations marred, ReputationChanger.com offers solutions. "ReputationChanger.com reviews the online reputation needs of a diverse array of clients, including many college students," he says. "We have the resources necessary to suppress unwanted listings and promote positive content—content that will surely make a strong, desirable impression on potential employers!"
ReputationChanger.com was founded in 2009; the brainchild of a seasoned team of online marketing professionals, ReputationChanger.com was founded with the mission of giving companies and individuals greater control over how they are portrayed on the Internet. Today, ReputationChanger.com stands as the leading company in its industry; staffed by a large team of marketing pros, social media gurus, content developers, Web designers, and SEO professionals, ReputationChanger.com reviews the online reputation defense needs of businesses and brands, private citizens and public figures.
Jarrod Steiner Mark-PR.com, (678) 685-8304, [email protected]
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