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The Rise of Omni-Channel - Exclusive Insight from Aurora Fashions

LONDON, December 20, 2012 /PRNewswire/ --

 "With the advent of Omni-Channel, retailers can start to understand the value of engaging with customers and create more of a lifecycle around customer acquisition and loyalty."

Maria McCann, Head of Customer Experience and Service, Aurora Fashions

Customer Management IQ exclusively interviewed Maria McCann, Head of Customer Experience and Service at Aurora Fashions; the retail group which owns Oasis and Karen Millen, to discover how to engage more with customers across the growing number of media channels - an 'Omni-Channel' strategy.

McCann will be speaking at the Customer Experience Management for Retail event which enables attendees to listen to and question experts to help improve their Customer Experience Strategy for 2013. The event will be held in London on 30th and 31st January 2013.

With a career spanning over 14 years' in retail, McCann's impressive CV includes working as Director of Customer Service at Spotify, Global Head Customer Care at ASOS.com and Head of Customer Service at Red Letter Days. To listen to the interview, please visit the event resource centre at http://www.customerexperienceretail.com/MediaCenter.aspx.

This insightful interview covers how:

  • retailers can use Omni-channel to improve the customer journey
  • to drive shop floor staff to embrace these changes and provide customers with an experience rather than just a straightforward sell
  • simplicity & convenience are key to avoid making customers feel confused or overwhelmed by all these sources of information

For more information regarding McCann's interview and the opportunity to hear her speak at the Customer Experience Management for Retail event, alongside other industry experts call +44(0)20-7036-1300 or email [email protected]. Additionally you can find the full programme, event details and registration information at: http://www.CustomerExperienceRetail.com/news.

This event is sponsored by eGain and LivePerson.

Media contact: Nishkala Thiru, +44-(0)20-7368-9725, [email protected] or visit http://www.CustomerExperienceRetail.com/news

Press are invited to attend this industry forum, if you would like a complimentary press pass, please email Nishkala Thiru at [email protected]


SOURCE Customer Management iQ

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