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Eileen Koch & Company Client ArquitectonicaSHOP Debuts 2013 Collection on Good Day Sacramento

LOS ANGELES, CA -- (Marketwire) -- 12/10/12 -- ArquitectonicaSHOP (www.arquitectonicashop.com) has just released their new 2013 collection of silk scarves and ties, right in time for the holidays! Helmed by Laurinda Spear and her daughter, Marisa Fort, the brand extension of internationally renowned architecture firm Arquitectonica (www.arquitectonica.com) is the first step in evolving their current offerings into new echelons of functional and accessible design. Each 100% silk printed scarf and tie is offered in a wide range of designs inspired by Arquitectonica's most esteemed projects. This morning, Good Day Sacramento, which airs weekday mornings on CBS' affiliate station, The CW31, featured ArquitectonicaShop's signature scarves and ties during their holiday gift segment.

Arquitectonica is a leading international architectural firm, responsible for developing many of the world's most exquisite buildings and structures since 1977. Led by Bernardo Fort-Brescia and Laurinda Spear, the studio has evolved into a worldwide practice, and having designed many of the firm's signature projects, Spear was instrumental in the expansion of Arquitectonica into design fields beyond architecture. As Laurinda and Marisa charge forward with their remarkable venture, you can expect to see bold, innovative and thoughtful designs that will pave the way for the next generation of fashion accessories.

To view the segment from this morning's Good Day Sacramento on The CW31, and get the first look at ArquitectonicaShop's 2013 collection, please visit: http://gooddaysacramento.cbslocal.com/video/8050328-check-this-out-silk-ties-and-foot-cream/

If you would like more information on ArquitectonicaShop, or would like to interview Laurinda Spear and Marisa Fort, please contact Los Angeles Publicist Eileen Koch of Eileen Koch & Company INC. at 310.441.1000 or email [email protected]. Visit www.eileenkoch.com.

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