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Eau de Pizza Hut

Pizza Hut rewards loyal pizza-loving fans with a perfume in their favourite fragrance-Pizza Hut pizza fresh from the box!

VAUGHAN, ONTARIO -- (Marketwire) -- 12/04/12 --

Editors Note: There is a photo associated with this press release.

All true celebrities deserve their own perfume and Pizza Hut is no different!

What began as a fun Facebook post - with Pizza Hut asking fans just how much they loved the smell of a box of Pizza Hut pizza being opened - has materialized into Pizza Hut becoming the latest celebrity to launch its own perfume.

Introducing Pizza Hut Perfume - a brand new fragrance from Pizza Hut Canada boasting top notes of freshly baked, hand-tossed dough.

"When our ad team at GRIP brought the idea to us, we absolutely loved it," says Beverley D'Cruz, Marketing and Product Development Director, Pizza Hut Canada. "What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!"

The limited edition perfume was designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans. Only 110 bottles were produced and shared with lucky Facebook fans who won a bottle by being among the first to share their desire for Pizza Hut perfume.

Will we be seeing Pizza Hut perfume in department stores any time soon? According to D'Cruz, only time will tell.

"For now, we've only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store," says D'Cruz. "The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas."

Don't forget to check out Facebook.com/PizzaHutCanada to find out about great deals, exciting new Pizza Hut product innovations (such as Hot Dog Stuffed Crust Pizza and Pizza Hut Perfume!) and join in on all the fun we're having on Facebook!

About Pizza Hut

Pizza Hut is one of Canada's largest pizza restaurant chains with over 320 franchised restaurants across Canada offering dine-in, delivery and online ordering experiences. In addition to Hot Dog Stuffed Crust Pizza, Pizza Hut boasts a number of other trademark offerings including WingStreet Wings, Signature Singles, PANormous Pizza and a line of pizzas made with multigrain crust that are part of the Heart and Stroke Foundation's Health Check(TM) program. With more than 12,800 locations in 100 countries, Pizza Hut is the world's largest pizza restaurant company.

Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). Those hungry for more information can visit us at www.pizzahut.ca (Facebook/PizzaHutCanada).

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