|By PR Newswire||
|November 14, 2012 08:00 AM EST|
DALLAS, Nov. 14, 2012 /PRNewswire/ -- Haggar Clothing Co. announces its one year anniversary of its highly successful LK Life Khaki™ brand. With its modernized design and eco-friendly fabrications, LK Life Khaki pants are made with an innovative blend of cotton and REPREVE® fibers. REPREVE is an essential fabric ingredient that contains recycled materials, including plastic bottles. Each pant contains the equivalent of seven recycled plastic bottles, making Haggar the first menswear brand to bring sustainable options to the mainstream market. Within the first year of production of the LK Life Khaki brand, it is estimated that more than 14 million plastic bottles have been recycled.
"With the LK Life Khaki line, we set out with the intent of reaching a younger consumer by way of new products that fit his lifestyle with the added benefit of being eco-friendly," said Michael Stitt, CEO of Haggar. "Not only did we get his attention, but also a larger share of his closet, which is reflective of the significant growth trend that we are experiencing within this brand."
Designed to change the way men buy khakis, the LK Life Khaki collection features an array of fits including slim, relaxed and straight that were designed for multiple wearing occasions. Men have shown that they appreciate how LK Life Khakis pants can take them from work to a barbeque, a wedding, or even a job interview. The LK Life Khaki line is available in more than 2,200 locations including leading department stores in the U.S., Canada and Mexico, as well as online.
"Our work with the LK Life Khaki brand is an exciting opportunity to educate the consumer that plastic bottles don't belong in landfills; they can be recycled into products like casual clothes, performance apparel, socks and even car interiors," said Roger Berrier, president and COO for Unifi, the makers of REPREVE.
As eco-concerns arise, companies like Haggar and Unifi are realizing their need to analyze and reduce their environmental footprint. Haggar's use of REPREVE recycled fibers in the LK Life Khaki collection demonstrates a commitment to the environment.
"We want to develop and sell products that sustain our natural resources and the environment; not because we have to, but because it is the right thing to do," said Nancy Dowling, VP of Merchandising and Design for Haggar. "Even in a recovering economy, we are fortunate to be able to attract new customers with fresh product ideas that in this case have a direct impact on the environment. Not many brands can say that today."
Check out the REPREVE video below to see how plastic bottles get turned into REPREVE based LK Life Khaki pants http://youtu.be/eeZE7R0QKpc
About Haggar Clothing Co.
Since its beginnings in Dallas, Texas in 1926, the Haggar Clothing Co. has grown from a simple manufacturer of men's fine apparel into one of the most recognized brands in the market, with Haggar®casual pants, dress pants and suit separates and an extensive licensing program offering head-to-toe clothing options for style-conscious men of all ages and professions. In addition to its Haggar brand, the company has launched the highly successful LK Life Khaki™ brand and holds the exclusive licenses in the United States to use the Kenneth Cole New York®, and Kenneth Cole Reaction® trademarks to manufacture, market, and sell men's shorts and pants in men's classification pant departments. Haggar Clothing Co today enjoys the #1 market position in men's dress pants in the United States, as well as the #2 share in men's casual pants.
For more information or to view product offerings by Haggar, visit the Haggar website at www.haggar.com.
LK Life Khaki products are made with REPREVE® recycled fiber by UNIFI.
Unifi, Inc. (NYSE: UFI) is a diversified producer and processor of multi-filament polyester and nylon textured yarns and related raw materials. The Company adds value to the supply chain and enhances consumer demand for its products through the development and introduction of branded yarns that provide unique performance, comfort and aesthetic advantages. Key Unifi brands include, but are not limited to: AIO® - all-in-one performance yarns, SORBTEK®, A.M.Y.®, MYNX® UV, REPREVE®, REFLEXX®, MICROVISTA® and SATURA®. Unifi's yarns and brands are readily found in home furnishings, apparel, legwear, and sewing thread, as well as industrial, automotive, military, and medical applications. For more information about Unifi, visit www.unifi.com, or to learn more about REPREVE®, visit www.repreve.com.
REPREVE and IT'S WHAT'S IN IT are trademarks of Unifi, Inc.
SOURCE Haggar Clothing Co.