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SYS-CON.TV Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz

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Project Pride Moves Full Throttle Ahead!


NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Project Pride is moving full throttle ahead! The Rock Star Madness Band, featuring the original Kenya Doll characters transforming into a real-life recording act, digitally releases "Proud" at iTunes this week, in sending a positive and uplifting message that fosters respect, responsibility and positive growth within the Black Community. "Project Pride" is an important cultural initiative within the `Kenya Doll' brand that the Rock Star Madness Band will convey to youth nationwide, including tour stops, schools and in-store appearances. Soul Train Music Awards is the first industry event selected to gift talent with the Kenya Doll in the Backstage Gifting Lounge.

Jonathan "Lil J" McDaniel (aka DWAYNE doll) has been appointed official Ambassador for Project PrideMcDaniel, as acting role model, will speak to kids after each performance to inspire them to strive for their personal best.  He will also go live on youstream every Sunday to chat with kids via Facebook and Twitter, in order to continue his inspirational coaching and answer any questions the kids may have.

Comments Jonathan "Lil J" McDaniel: "I'm really proud to have been chosen as  Ambassador for "Project Pride" and I look forward to sharing my life stories of how I achieved my goals, so I can inspire our youth of tomorrow. I'm honored to be a part of Kenya's World and to have this opportunity to positively connect with our young ones."

KW Music and Entertainment, LLC is distributing the live music recordings by the Rock Star Madness Band.  In addition, KW Music and Entertainment has also joined forces with Nottinghill Publishing to operate as their publishing administrative arm. The move will serve to further expand the reach of the music to multiple licensing domestic and international opportunities for all music related properties.

Comments Livio Harris, VP of A&R, Nottinghill Music Publishing:  "We are honored to have Neil Levine and Bruce Walker as new clients under our newly signed deal with KW Music and Entertainment, LLC, where we will serve as publishing administrator to their catalog of music."

The "Proud" music video has been serviced to national and regional video outlets as well as YouTube.  Additionally, a spectacular 3D music video release of "Proud" will be available this November in conjunction with Tao Creative, and will be among the first videos serviced to 3D channels worldwide.

Bruce Walker, Executive Vice President, Music and Entertainment of KW Music and Entertainment, LLC comments:  "It is our intent to develop content that has a creative edge and will utilize all forms of technology to enable us to deliver both the content and our message throughout all entertainment formats. 3D viewing will become increasingly important as more channels are available and the development of affordable flat screen technology becomes more accessible. This is why we feel it is important to have a 3D focus on every visual aspect of our content development."

Fans may also view Rock Star Madness tour dailies and get up-close-and-personal with the Rock Star Madness Band on Livestream.  Please access by visiting  A second Rock Star Madness Band single and video will be recorded and shot this December, with plans for release during Black History Month in February 2013. A series of live performance events and a new tour will kick off in NY to celebrate Project Pride during Black History Month.

The Rock Star Madness Band features Hannah Montana star Shanica Knowles as Kenya, Ryan McDaniel as TJ (Kenya's boyfriend), Kia Hampton as Denise (Kenya's best friend) and Jonathan McDaniel as Dwayne (TJ's cousin). The Rock Star Madness Band is set to perform live, visit schools, conduct community events, and make in-store appearances to promote the Project Pride initiative. The group is clearly on a mission.

The Kenya Doll is an African American treasure deep in rich cultural history and significance, which is set to re-launch this November. It was originally launched in 1992 to provide girls of color with a toy that accurately reflected their appearance, and that could be used to instill self-esteem, along with pride in heritage and community. It became the hottest doll for African American girls, selling over 4 million dolls, as it captured every little brown girl's heart, while also enjoying strong universal appeal.

The Rock Star Madness Band features Kenya and her extremely creative friends performing music that represents their lifestyle, fits their flare for fashion and popular culture, and lyrically spreads a positive message. The Rock Star Madness Band will continue to release hot, new videos, CD's and DVD's which are electrified by their live performances in spreading Kenya's Project Pride. Also, Project Pride has a blog to closely interact with fans and share news and project updates.  The Rock Star Madness Tour was produced by The Frontrunnaz, choreographed by Flii Stylz and directed by Carlos Ramos, Jr.

The Rock Star Band is excited to have VMA Award  winner, Anwar "Flii Stylz" Burton onboard. The young choreographer is still flying high from winning a "Moon Man" at MTV's 2012 Video Music Awards for Best Choreography for Chris Brown's "Turn Up The Music."  He's also been nominated for the 2012 World Dance Awards for Chris Brown's "She Ain't You" for "Outstanding Choreography Music Video" and "Outstanding Choreography Television Live Performance."   Flii has been tapped as Creative Director for Chris Brown's new label CBE and has worked with Madonna, Beyonce, Usher, Jennifer Lopez, Black Eyed Peas and Missy Elliott among others.

The Kenya Doll re-launch provides an opportunity to create a cultural movement and awareness for African American children, Hispanic children and multi-cultural children in giving them the foundation of pride within family and community. For more information, please visit


Detroit – November 14th and 15th

November 14th -

Greater Grace

23500 W. Seven Mile Rd.

Detroit, MI 48219

After School 4pm, 400-600 students


There will be pizza served to kids attending, donated by

Happy's Pizza

One additional school pending

November 15th -

Family Dollar In-Stores

1.  10220 Gratiot Avenue

     Detroit, MI 48213 #1521

     Time – 4:00 pm

2.  3401 Grand River Avenue

     Detroit, MI  48208   #7101

     Time – 5:30 pm

Indianapolis – November 16th 

November 16th -

Charles A. Tindley Accelerated Charter School

3960 Meadows Drive

Indianapolis, IN  46205

Time – 10:30 am

Joyce Kilmer IPS School 69

3421 N. Keystone Avenue

Indianapolis, IN  46218

Time – 1:30 pm

Family Dollar In-Stores

1.  3757 E. New York Street

     Indianapolis, IN  46201  #1387

     Time – 4:00 pm

2.  2211 Prospect Street

     Indianapolis, IN  46203  #1422

     Time 5:30 pm

Chicago – November 17th and 18th

November 17th -

Disney Radio Event

Meet and Greet

Time – 3:00 pm (tentative)

Family Dollar In-Stores

1.  8915 Stoney Island Avenue

     Chicago, IL. 60617 #8306

     Time – 11:00 am

2.  9520 S. Jeffrey Avenue

     Chicago, IL  60617  #4162

     Time – 1:00 pm

November 18th -

Disney Radio Event

Time – 1:00 pm (tentative)


25,000 in attendance

New York – November 19th and 20th

November 19th -

My Image Studios

46 West 116th Street

New York, NY

Time - 6pm, 200-300 in attendance


Two additional school pending

Video Music Box Interview

Interviewer – Ralph McDonald

Time – 1:00 pm

November 20th -

Family Dollar In-Stores

1.  528 Jackson Street

     Bronx, NY  10455 #6885

     Time – 4:00 pm

2.  205 E. 3rd Street

     Mt. Vernon, NY  10553 #6989

     Time – 5:30 pm

Philadelphia – November 21st and 23rd

November 21st -

Southwest Leadership Academy 

7101 Paschal Avenue

Philadelphia, PA

Time - 2:00 pm, 200-300 students

Universal Charter Schools (Kenny Gamble)


Timothy Academy

2637 N. 4th Street

Philadelphia, PA 19133

Time – 10:00 am

Family Dollar In-Stores

1.  2201 Oregon Avenue  

     Philadelphia, PA,  #8204

     Time – 4:00 pm

2.  1700 Washington Avenue

     Philadelphia, PA,  #8371

     Time – 5:30 pm

November 23rd -


1400 S. Columbus Blvd.

Philadelphia, PA 19147

Time - 3:00 pm, 100-150 kids      


An appearance at IHOP, the store has agreed to purchase a small amount of dolls to give away randomly to their customers. They're looking for a city/community event that we could get involved in for Thanksgiving, like a food drive, food giveaway etc.

Baltimore – November 24th thru 26th

November 24th -

Family Dollar In-Stores

1.  1231 W. Pratt Street

     Baltimore, MD  21223  #6685

     Time – 1:00 pm

2.  2429 Fredrick Avenue

     Baltimore, MD 21223  #8001

     Time – 3:00 pm

November 26th -

Bernard Harris, Sr. Elementary School

1400 North Carolina Street

Baltimore, MD 21213

Time – 2:00 pm, 250-300 students

(Another tentative venue)

Washington – November 27th and 28th

November 27th -


1901 Mississippi Ave., SE

Washington, DC 20020


Time – 5:00 pm

One school, one venue tentative

November 28th -

Family Dollar In-Stores

1.  2305 Rhode Island Avenue, NE

     Washington, DC  20018  #6519

     Time – 4:00 pm

2.  1121 H Street, NE

     Washington, DC  #6421

     Time – 5:30 pm

Atlanta – November 29th and 30th  

November 29th -

Family Dollar In-Stores

1.  305 Joseph Lowery Blvd.

     Atlanta, GA  30314  #6638

     Time – 4:00 pm

2.  1165 Ralph D. Abernathy Blvd.

     Atlanta, GA  30310  #1728

     Time – 5:30 pm

November 30th -

The Bass Mint

1376 Chattahoochee Ave., NW

Atlanta, GA 30318

Time  - 6pm, 150-200 in attendance


Jean Childs Young Middle School

Benjamin E. Mays Drive, Southwest

Atlanta, GA 30311 

Time – 11:00 am


Honey Creek Elementary School

Rockdale, GA 

Time – 1:00 pm


*The Rockstar Madness Band is available for press.



Maureen O'Connor

Karen Sundell

Bradley Frank




[email protected]

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SOURCE Kenya Doll

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