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Project Pride Moves Full Throttle Ahead!

THE ROCK STAR MADNESS BAND, FEATURING THE KENYA DOLL CHARACTERS TRANSFORMING INTO A REAL-LIFE RECORDING ACT, KICKS OFF "PROJECT PRIDE" WITH "PROUD" DIGITAL RELEASE AT ITUNES, A SPECTACULAR 3D VIDEO RELEASE OF "PROUD" THIS NOVEMBER, TOUR DATES, APPEARANCES

NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Project Pride is moving full throttle ahead! The Rock Star Madness Band, featuring the original Kenya Doll characters transforming into a real-life recording act, digitally releases "Proud" at iTunes this week, in sending a positive and uplifting message that fosters respect, responsibility and positive growth within the Black Community. "Project Pride" is an important cultural initiative within the `Kenya Doll' brand that the Rock Star Madness Band will convey to youth nationwide, including tour stops, schools and in-store appearances. Soul Train Music Awards is the first industry event selected to gift talent with the Kenya Doll in the Backstage Gifting Lounge.

Jonathan "Lil J" McDaniel (aka DWAYNE doll) has been appointed official Ambassador for Project PrideMcDaniel, as acting role model, will speak to kids after each performance to inspire them to strive for their personal best.  He will also go live on youstream every Sunday to chat with kids via Facebook and Twitter, in order to continue his inspirational coaching and answer any questions the kids may have.

Comments Jonathan "Lil J" McDaniel: "I'm really proud to have been chosen as  Ambassador for "Project Pride" and I look forward to sharing my life stories of how I achieved my goals, so I can inspire our youth of tomorrow. I'm honored to be a part of Kenya's World and to have this opportunity to positively connect with our young ones."

KW Music and Entertainment, LLC is distributing the live music recordings by the Rock Star Madness Band.  In addition, KW Music and Entertainment has also joined forces with Nottinghill Publishing to operate as their publishing administrative arm. The move will serve to further expand the reach of the music to multiple licensing domestic and international opportunities for all music related properties.

Comments Livio Harris, VP of A&R, Nottinghill Music Publishing:  "We are honored to have Neil Levine and Bruce Walker as new clients under our newly signed deal with KW Music and Entertainment, LLC, where we will serve as publishing administrator to their catalog of music."

The "Proud" music video has been serviced to national and regional video outlets as well as YouTube.  Additionally, a spectacular 3D music video release of "Proud" will be available this November in conjunction with Tao Creative, and will be among the first videos serviced to 3D channels worldwide.

Bruce Walker, Executive Vice President, Music and Entertainment of KW Music and Entertainment, LLC comments:  "It is our intent to develop content that has a creative edge and will utilize all forms of technology to enable us to deliver both the content and our message throughout all entertainment formats. 3D viewing will become increasingly important as more channels are available and the development of affordable flat screen technology becomes more accessible. This is why we feel it is important to have a 3D focus on every visual aspect of our content development."

Fans may also view Rock Star Madness tour dailies and get up-close-and-personal with the Rock Star Madness Band on Livestream.  Please access by visiting http://new.livestream.com/kenyasworld/events/1617679.  A second Rock Star Madness Band single and video will be recorded and shot this December, with plans for release during Black History Month in February 2013. A series of live performance events and a new tour will kick off in NY to celebrate Project Pride during Black History Month.

The Rock Star Madness Band features Hannah Montana star Shanica Knowles as Kenya, Ryan McDaniel as TJ (Kenya's boyfriend), Kia Hampton as Denise (Kenya's best friend) and Jonathan McDaniel as Dwayne (TJ's cousin). The Rock Star Madness Band is set to perform live, visit schools, conduct community events, and make in-store appearances to promote the Project Pride initiative. The group is clearly on a mission.

The Kenya Doll is an African American treasure deep in rich cultural history and significance, which is set to re-launch this November. It was originally launched in 1992 to provide girls of color with a toy that accurately reflected their appearance, and that could be used to instill self-esteem, along with pride in heritage and community. It became the hottest doll for African American girls, selling over 4 million dolls, as it captured every little brown girl's heart, while also enjoying strong universal appeal.

The Rock Star Madness Band features Kenya and her extremely creative friends performing music that represents their lifestyle, fits their flare for fashion and popular culture, and lyrically spreads a positive message. The Rock Star Madness Band will continue to release hot, new videos, CD's and DVD's which are electrified by their live performances in spreading Kenya's Project Pride. Also, Project Pride has a blog to closely interact with fans and share news and project updates.  The Rock Star Madness Tour was produced by The Frontrunnaz, choreographed by Flii Stylz and directed by Carlos Ramos, Jr.

The Rock Star Band is excited to have VMA Award  winner, Anwar "Flii Stylz" Burton onboard. The young choreographer is still flying high from winning a "Moon Man" at MTV's 2012 Video Music Awards for Best Choreography for Chris Brown's "Turn Up The Music."  He's also been nominated for the 2012 World Dance Awards for Chris Brown's "She Ain't You" for "Outstanding Choreography Music Video" and "Outstanding Choreography Television Live Performance."   Flii has been tapped as Creative Director for Chris Brown's new label CBE and has worked with Madonna, Beyonce, Usher, Jennifer Lopez, Black Eyed Peas and Missy Elliott among others.

The Kenya Doll re-launch provides an opportunity to create a cultural movement and awareness for African American children, Hispanic children and multi-cultural children in giving them the foundation of pride within family and community. For more information, please visit kenyasfriendshipclub.com/videos.

KENYA'S ROCKSTAR MADNESS BAND-PROMO TOUR ACTIVITIES




Detroit – November 14th and 15th




November 14th -

Greater Grace


23500 W. Seven Mile Rd.


Detroit, MI 48219


After School 4pm, 400-600 students


(Performance)


There will be pizza served to kids attending, donated by


Happy's Pizza


One additional school pending



November 15th -

Family Dollar In-Stores


1.  10220 Gratiot Avenue


     Detroit, MI 48213 #1521


     Time – 4:00 pm




2.  3401 Grand River Avenue


     Detroit, MI  48208   #7101


     Time – 5:30 pm



Indianapolis – November 16th 




November 16th -

Charles A. Tindley Accelerated Charter School


3960 Meadows Drive


Indianapolis, IN  46205


Time – 10:30 am




Joyce Kilmer IPS School 69


3421 N. Keystone Avenue


Indianapolis, IN  46218


Time – 1:30 pm




Family Dollar In-Stores


1.  3757 E. New York Street


     Indianapolis, IN  46201  #1387


     Time – 4:00 pm




2.  2211 Prospect Street


     Indianapolis, IN  46203  #1422


     Time 5:30 pm



Chicago – November 17th and 18th




November 17th -

Disney Radio Event


Meet and Greet


Time – 3:00 pm (tentative)




Family Dollar In-Stores


1.  8915 Stoney Island Avenue


     Chicago, IL. 60617 #8306


     Time – 11:00 am




2.  9520 S. Jeffrey Avenue


     Chicago, IL  60617  #4162


     Time – 1:00 pm



November 18th -

Disney Radio Event


Time – 1:00 pm (tentative)


(Performance)


25,000 in attendance



New York – November 19th and 20th




November 19th -

My Image Studios


46 West 116th Street


New York, NY


Time - 6pm, 200-300 in attendance


(Performance)


Two additional school pending




Video Music Box Interview


Interviewer – Ralph McDonald


Time – 1:00 pm



November 20th -

Family Dollar In-Stores


1.  528 Jackson Street


     Bronx, NY  10455 #6885


     Time – 4:00 pm




2.  205 E. 3rd Street


     Mt. Vernon, NY  10553 #6989


     Time – 5:30 pm



Philadelphia – November 21st and 23rd




November 21st -

Southwest Leadership Academy 


7101 Paschal Avenue


Philadelphia, PA


Time - 2:00 pm, 200-300 students




Universal Charter Schools (Kenny Gamble)


(tentative)




Timothy Academy


2637 N. 4th Street


Philadelphia, PA 19133


Time – 10:00 am




Family Dollar In-Stores


1.  2201 Oregon Avenue  


     Philadelphia, PA,  #8204


     Time – 4:00 pm




2.  1700 Washington Avenue


     Philadelphia, PA,  #8371


     Time – 5:30 pm



November 23rd -

Warmdaddys


1400 S. Columbus Blvd.


Philadelphia, PA 19147


Time - 3:00 pm, 100-150 kids      


(Performance)




An appearance at IHOP, the store has agreed to purchase a small amount of dolls to give away randomly to their customers. They're looking for a city/community event that we could get involved in for Thanksgiving, like a food drive, food giveaway etc.



Baltimore – November 24th thru 26th




November 24th -

Family Dollar In-Stores


1.  1231 W. Pratt Street


     Baltimore, MD  21223  #6685


     Time – 1:00 pm




2.  2429 Fredrick Avenue


     Baltimore, MD 21223  #8001


     Time – 3:00 pm



November 26th -

Bernard Harris, Sr. Elementary School


1400 North Carolina Street


Baltimore, MD 21213


Time – 2:00 pm, 250-300 students


(Another tentative venue)



Washington – November 27th and 28th




November 27th -

THEARC


1901 Mississippi Ave., SE


Washington, DC 20020


(Performance)


Time – 5:00 pm


One school, one venue tentative



November 28th -

Family Dollar In-Stores


1.  2305 Rhode Island Avenue, NE


     Washington, DC  20018  #6519


     Time – 4:00 pm




2.  1121 H Street, NE


     Washington, DC  #6421


     Time – 5:30 pm



Atlanta – November 29th and 30th  




November 29th -

Family Dollar In-Stores


1.  305 Joseph Lowery Blvd.


     Atlanta, GA  30314  #6638


     Time – 4:00 pm




2.  1165 Ralph D. Abernathy Blvd.


     Atlanta, GA  30310  #1728


     Time – 5:30 pm



November 30th -

The Bass Mint


1376 Chattahoochee Ave., NW


Atlanta, GA 30318


Time  - 6pm, 150-200 in attendance


(Performance)




Jean Childs Young Middle School


Benjamin E. Mays Drive, Southwest


Atlanta, GA 30311 


Time – 11:00 am


(tentative)




Honey Creek Elementary School


Rockdale, GA 


Time – 1:00 pm


(tentative)                      

*The Rockstar Madness Band is available for press.

 

Contact:

Maureen O'Connor

Karen Sundell

Bradley Frank


310/854-8116

310/854-8167

310/854-8289


[email protected]

[email protected]

[email protected] 

SOURCE Kenya Doll

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