|By Marketwired .||
|July 21, 2009 08:30 AM EDT||
MIAMI, FL -- (Marketwire) -- 07/21/09 -- NewsProNet, a leading provider of premium video news content to television stations nationwide, today announced the launch of HealthDay TV online video news reports through distribution to the websites of hundreds of news organizations, healthcare providers and government agencies, with a combined unique monthly visitor count estimated at more than 50 million.
The HealthDay TV online video syndication comes at a time of growing interest in online video by consumers, news organizations, information portals and advertisers. Digital research firm comScore estimated recently that 77 percent of all U.S. Internet users watch video online, while market research firms say online video adspend is the fastest-growing segment of the advertising industry today, a trend expected to continue for the next several years.
Delivering national and local advertising opportunities and generating new revenue streams for media outlets and online properties, the HealthDay TV video reports will be syndicated to more than 200 local broadcast and cable TV outlets, plus newspapers, hospitals, managed care organizations, healthcare web portals and public health agencies nationwide.
Co-produced with the HealthDay news service, one of the leading health news organizations in the United States, the daily video news reports mark the first in a series of NewsProNet initiatives to distribute high-quality online video news content co-produced with some of the most-recognized names in business and consumer news.
"NewsProNet is proud to premiere HealthDay TV as the first of our new digital initiatives, designed to provide online media publishers with timely, credible and concise topical video news reports for the growing number of consumers who now prefer to receive daily news and information in an online video format," said Kent J. Krizik, President, NewsProNet.
Delivering the latest healthcare and medical news and research in a concise video format for online viewing, HealthDay TV national advertising and sponsorship options include various pre-roll, video overlay and display advertising opportunities. Additional advertising and sponsorship are available through local media outlets carrying the video content on their websites.
Local media have quickly recognized the value of providing HealthDay TV video as part of their digital news and information offering.
"We've recently rolled out healthcare channels on our online sites that have been very successful in attracting both consumers and sponsors," said Dennis Kendall, Director of Broadcast News, Quincy Newspapers, Inc., which owns more than a dozen TV stations, radio stations and newspapers in local markets across 13 States. "We're very excited about the premium daily video content of HealthDay TV and believe it will help us better engage with consumers and generate increased revenues as a premium sponsorship platform for local advertisers in our market."
Leading private and public healthcare portals have identified the value in underwriting HealthDay TV video on their websites as part of their mandate to deliver premium value-added healthcare news and information content to their audience.
HealthDay TV video reports cover discoveries, breakthroughs, treatments and trends in medicine and healthcare, presented in concise daily video segments by Dr. Cindy Haines, a board-certified family physician and Chief Medical Officer of the HealthDay news service.
"HealthDay TV online video news reports are a natural extension of the award-winning reporting by HealthDay news service of the latest in healthcare and medicine from around the world," said Dan McKillen, CEO, HealthDay. "We're pleased to have partnered with NewsProNet to help us meet the growing demand from our existing customers, potential clients and the general public for these premium online video health news reports."
The HealthDay TV syndication leverages NewsProNet's extensive experience in producing and distributing professional-quality consumer and business video news to local station affiliates of ABC, CBS, NBC, FOX, Tribune, Scripps, BELO Broadcasting and other leading news organizations.
In the coming weeks, NewsProNet will launch the next in its syndications of frequent online video news reports, to be co-produced with recognized providers of news and information in vertical markets and providing coverage of the latest news and information on personal finance and other consumer and business topics.
The HealthDay consumer news service provides daily health news that appears on more than 2,000 hospital and healthcare websites and major Internet news sites. HealthDay reporters and editors produce 15-20 articles a day. The New York Times is the print syndicator for HealthDay, with more than 40 newspapers using HealthDay stories. HealthDay's parent company, ScoutNews, LLC, is a privately held information firm, headquartered in Norwalk, Conn. with additional offices in New York. For more information visit www.healthday.com.
NewsProNet Video, Inc., with headquarters in Miami and offices in Boston, San Diego, and Washington, D.C., is a privately held company that produces original syndicated news services for local broadcasters and online news destinations. NewsProNet news segments reach more than 50% of US TV households and millions of online visitors every month. NewsProNet provides content services to stations and websites owned by ABC, CBS, NBC, Fox, Scripps Broadcasting, Cox Broadcasting, BELO Broadcasting, Raycom Media, Meredith and other major media groups. For more information visit www.newspronetvideo.com.
Michael Tangeman / Alan Penchansky
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